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The words 'strategy' and 'strategic' arise often in the subject of buisness planning, although there is no actual difference between a 'business plan' and a 'strategic business plan'. Everyone involved in planning arguably adopts a 'strategic' approach.
Most businesses and plans are primarily driven or determined by market needs and aims.
Many people use the words 'sales' or 'selling' and 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense.
In fact, marketing refers to much wider issues than sales and selling.
Business planning terminology can be confusing because much of it is used very loosely, and can mean different things.
Business Plan Strategies James Baldwin Essays Online
Here is a way to understand it better: Terminology in business planning is often used very loosely.
When people talk and write about business planning different terms may mean the same thing, and a single term can mean different things.
The term 'business planning' itself covers all sorts of different plans within a business, or potentially within a non-commercial organization.
Writing Strategic Marketing Plans, Business Plans and Sales Plans1.5. When writing a business or operating plan, remember...1.6. Market Research and Understanding Competitor Activity1.8. Establishing a Corporate Philosophy, and Business/Operational Objectives1.9. Defining a 'Product Offering' or 'Service Offering' - Sales Proposition(s)1.11. Including sales, costs of sales, gross margins, and if necessary your business overheads1.11.2. Simple Business Plan or Sales Plan Tools Examples1.17. Sample Business Plan, Marketing Plan or Sales Plan 1.18.1. tips for starting a small business or self-employment - for non-financial people1.28.
business plans - main body sections examples template1.21. communications and ongoing customer feedback are essential1.27.