Essay On Influence Of Media On Society

Essay On Influence Of Media On Society-83
Today social media cannot be regarded as a means of spending spare time because it has introduced the biggest shift since the times of the Industrial Revolution.Therefore, the spread of online communication can also be considered a revolutionary shift.

Today social media cannot be regarded as a means of spending spare time because it has introduced the biggest shift since the times of the Industrial Revolution.Therefore, the spread of online communication can also be considered a revolutionary shift.

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In today’s world, media becomes as essential as our daily needs.

Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society. Media acts as watchdog to protect public interest against malpractice and create public awareness.

Indian media in post independence era has grown up phenomenally and today comprises of more than 50,000 newspapers, hundreds of television and radio channels.

In this era of liberalistion, privatisation and globalisation(LPG) the world has reached our drawing room thanks to media.

In addition, the research studies conducted by the U. Department of Education have discovered that online students outperformed those who are engaged in a traditional learning scheme.

Finally, social media has become an integral part of business and marketing activities.Million of people all over the world are now engaged in political, economic, cultural, and educational discourses due to the vast expansion of the World Wide Web.Indeed, social media has transformed people’s lifestyles and has introduced a new pattern of social interaction.As statistics shows, Facebook dominates in Google in terms of weekly traffic in the United States, which proves the fast-growing tendencies in using the social network for other purpose than communication and social interaction (Kutsko).Social media has quickly penetrated the educational field.Just several years ago, people many people did not even suspect of the possibilities that such popular social networks as Facebook and Twitter can provide in terms of communication.Nowadays, Facebook has become one of the largest networks in the world by means of which people can share and exchange views, images, and photos.Who can forget the crusade taken by Indian media in the Nirbhaya rape case and shaping the public opinion in one of the most heinous crimes the world has ever witnessed.Without media, the news of government schemes and benefits would have never reached the target audience.Coupled with traditional print media all these audio video and social media caters to a richly diversified media industry in India.Media helps in fighting against corruption, nepotism, cronyism of institutional machinery and carrying out relentless campaign against them.

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