Nucleus Research reported that Facebook shaves 1.5% off office productivity while Morse claimed that British companies lost 2.2 billion a year to the social phenomenon.
New technology products have become available that allow social networks to be blocked, but their effectiveness remains spotty.
Many people find it easier to express their self-identities in an environment desolate of the anxiety a real-life situation possesses.
Along with the ease of anxiety, social media has provided society a unique opportunity to create our self-image through the means of a “digital museum.” There are many routes available on social media.
There are a number of customized applications being made on the social platforms, whose main purpose is to promote the product or brand.
As social marketing is cost effective and brands have a huge audience, they are shifting more towards social marketing.One can easily mask their identity through social media due to the fact that social media allows for more control, especially when it comes to customizing the layout of one’s profile.Contrary to hiding one’s identity, a person can reflect on their self-image without having any anxiety from peers.The sharing feature available on the social networks makes your opinion about any topic reach huge number of people (even to those who are not on your friends list).We have the option to make groups with people who are like minded and share the related news with them and ask for their opinion or input about the topic.We have complied some of the positive and negative opinions people express for social networks: -Friends and Relations: Social networks started as a place to connect with your friends in an easy an convenient way.Truly speaking, many of you might have found your old pals from school or college who were out of touch due to one reason or other, well I would say I have and I thank social networks for this.Society has simply become immune to popular influences and believes that the way of popular self-image pertains to what each individual’s self-image should be.“Self-identity is no longer self-identity, meaning derived from the self, but rather is an identity projected onto us by popular culture and in no way an accurate reflection of who we really are” (Taylor).Before social media’s existence, many people lacked these degrading feelings of self-image, yet the tide has turned.Society is now incessantly veered to the prominent teaching that self-image is the very basis of humans, and if one has an inferior self-image, that person is inferior to society.