Example Of Executive Summary Of A Business Plan

Example Of Executive Summary Of A Business Plan-58
Even though you and your team spent painstaking hours writing this proposal, selecting just the right graphics, and coming up with the best solution for your client’s problem, they may only read this one page and then flip to your pricing table.The executive summary helps the client decide quickly whether they're going to read the rest of the proposal, pass it on to other decision-makers, or if it's destined for the recycle bin. This issue of whether you write the executive summary before or after the rest of the proposal is as divided as the issue of what’s better about a Reese’s Peanut Butter Cup, the chocolate or the peanut butter.This section of the executive summary is where you demonstrate your grasp of the situation.

Even though you and your team spent painstaking hours writing this proposal, selecting just the right graphics, and coming up with the best solution for your client’s problem, they may only read this one page and then flip to your pricing table.The executive summary helps the client decide quickly whether they're going to read the rest of the proposal, pass it on to other decision-makers, or if it's destined for the recycle bin. This issue of whether you write the executive summary before or after the rest of the proposal is as divided as the issue of what’s better about a Reese’s Peanut Butter Cup, the chocolate or the peanut butter.This section of the executive summary is where you demonstrate your grasp of the situation.

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Before a client hires you, they want to know that you get them.

You can’t solve a problem that you don’t understand.

But nothing compared to the feeling of writing an executive summary.

There is so much dissent about the function of the executive summary — what it should say, what it should do, how long it should be, and whether it be written before or after the body of the proposal — that it can add to the already stressful task of getting a winning proposal written, designed, and out the door to the client on time. The executive summary is arguably the most valuable component of any proposal.

Focus on the issue and the result, but be direct, concise, and evocative.

Example Of Executive Summary Of A Business Plan

This is the time to hook them in — get them excited about what they’re going to read next.Sometimes new ideas rose to the top as we worked through the proposal, or early ideas turned out to be impossible to execute due to the client budget or timeline.I used to leave writing the executive summary to the end, and since inevitably we were always in a time crunch to deliver the proposal to the client, I would feel anxious and rushed to get it done.Some people feel you should write the executive summary first because it can help you outline your concept and organize your thoughts for the entire proposal.That way it acts as a guide to members of your team who are tasked with preparing sections of the proposal, ensuring that everyone’s on the same page, that the big idea is consistent throughout, and that all necessary components are included.Others feel strongly that you should write the executive summary you’ve prepared the rest of the proposal because then you’ve had a chance to work through the objectives and the solutions, and you’ll have a better idea of what you want to say and how you want to say it.Plus things may have changed since you first started the proposal so you might need to adjust your approach. I like to write the executive summary first because it helps to filter all the ideas our team had during the brainstorming process about the best way to pitch this client.They think that this is where you explain the entire proposal in 250 words.That you literally ‘summarize’ the proposal by rehashing everything from page one forward.Its purpose is clear, its potential is huge, and putting it together can be straightforward if you change your approach and follow a few simple steps.I’ll share what I’ve learned about writing an effective executive summary for client proposals.

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