To put it more precisely, the article reveals successes of Italian companies on the domestic market of the USA.
In this respect, it is worth mentioning success of renowned Italian brands, such as Giorgio Armani, and sophisticated womenswear brand Marlowe, an Italian manufacturer of fine cashmere and suiting.
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The development of apparel trade between the USA and Italy marks the growing cooperation between countries.
In such a way, the USA is oriented on both wool and man-made fiber which may be sold to American customers as well as used for the further manufacturing within the country.
The USA and Italy tend to eliminate fiscal barriers to encourage trade between countries. In addition, the countries have signed anti-counterfeiting agreement which stimulates the trade between countries and minimizes financial losses of both American and Italian producers.
As a result, it is more profitable for Italian companies operating in apparel and textile industries to focus on domestic or European market, which is located closer to manufacturer and where it is easier to sell apparel and textile products due to lower costs of transportation and localization of production.
The difference in the drop in SME and US dollars can be explained by the inflation and devaluation of the US dollar, as well as by the qualitative changes in apparel and textile imported to the USA, which becomes more expensive than it used to be in the past.
Obviously, the reduction of Italian import is very substantial and the total reduction of import of apparel industry to the USA from Italy dropped by more than 24% (Major Shippers Report, 2009).
Remarkably the drop of import in US dollars is less substantial than in SME, which has been just discussed above.