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It will also help you avoid contacting someone you've already contacted before. Connect With Them Personally Once you have your spreadsheet loaded with your perfect book review bloggers, it's time to reach out.

There are many ways to do this including connecting on social media, contacting them through their website, or sending an email.

Maybe you've set our book launch date and want to start contacting potential advance readers a few months prior.

If that's the case, you can front load all your review blogger research and then connect with them all at once at the desired time.

I also recommend including a column for you to record a bit of personal information you learned from visiting their website.

A spreadsheet will help you keep track of everyone who has responded and how long it's been since your last contact with them.Even better, you should look for reviewers that have other things in common with you. Or you both love a good Netflix binge on the weekend. A Google search for “book review bloggers” is good, but a search for “search by blogger” is even better.That's because what will benefit you the most is not to find a book review or blogger website–it's to find of book reviews or blogger websites.Sometimes instead of a list, you might find links to book review blogger websites on multiple pages. Find Their Personal Websites Sometimes a search will lead you to a single website with many book reviews.These can be turned into a list with web extraction tools like Import. If that's the case, find out if the reviews are by a handful of reviewers or many reviewers.You might have a Ph D and teach at a university with peer-reviewed articles. You might be the former CEO of a million-dollar company. Unless you’re no-kidding famous, everyone starts out as an unknown author.And when you are an unknown author, reviews do not come on their own! You must be extremely intentional about getting them.This kind of connecting is done by experienced authors and publishing houses alike. And as an author with any hopes of getting a meaningful number of Amazon reviews, you must.If you are using a print index, copy out the complete citation.But you also have to follow Amazon’s rules, and they made some significant changes over the years. It's an art that I've been working on for some time, and I want to share what I've learned. This is what you need to do when planning your book review campaign: Step 1.Here are some highlights: Amazon “will continue to allow the age-old practice of providing advance review copies of books.” However, “Book authors and publishers may continue to provide free or discounted copies of their books to readers, as long as the author or publisher does not require a review in exchange or attempt to influence the review.” Additionally, you cannot offer a review in exchange for: You can provide a free copy and ask readers to consider leaving a review, including that fact that you’re willing to accept both positive and negative reviews and that they will be under no obligation. Identify Your Perfect Book Reviewer You've probably heard about contacting book review bloggers about reading your book for review consideration.

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