Jetblue Case Study Swot Analysis

Jetblue Case Study Swot Analysis-4
It has a last-mover advantage and its information technology infrastructure and use has given Jet Blue a sustainable competitive advantage.Starting with a clean slate gave Neeleman and President, COO David Barger the advantage of handpicking a management and supportive staff that reflected their vision.Efficient and talented employee help Jet Blue to perform operation in a better way to facilitate its customers. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the sixth year in a row.

It has a last-mover advantage and its information technology infrastructure and use has given Jet Blue a sustainable competitive advantage.

The leather surfaces are easier to maintain and last much longer (Essentials). Neeleman is not against unionization but he would prefer to avoid them.

He feels if management and employees trust one another and if people feel they are compensated fairly, he believes that there's no need for a third party.

Jet Blue's strategy is developed around its core competencies.

The company has benefited by being able to start with a clean slate.

He signed a 5-year non-compete agreement not to launch another airline.

Kelleher hired Neeleman at Southwest but was not happy with the structured environment he did not control and was fired (Essentials of Entrepreneurship p78).

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Employee skills are not enough to hire person, HR also evaluate the other attribute such as personality and attitude. Jet blue has been efficiently utilization the resources which results in low operating cost.

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