Literature Review On Crm

Literature Review On Crm-66
Findings The development of the number of CRM articles published in the journals signals a maturity within the CRM research field.Articles on Strategic and Analytical CRM dominate the research in this field.

Findings The development of the number of CRM articles published in the journals signals a maturity within the CRM research field.Articles on Strategic and Analytical CRM dominate the research in this field.

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Nowadays, the data scarcity problem has been supplanted by the data deluge problem.

Marketers and Customer Relationship Management (CRM) specialists have access to rich data on consumer behaviour.

New Consumer Marketing: Managing a Living Demand System.

The Importance of Customer Satisfaction and Customer Complaint Towards a Better Quality Service Using Six Sigma: An Academic Perspective.

An Examination of the Relationship Between Service Quality, Customer Satisfaction, and Store Loyalty, International Journal of Retail & Distribution Management.

Customer Satisfaction and Loyalty-Where Product and Service Quality Hit the Bottom-Line! The present paper explores the characteristics of data analytics as the integrated tool in CRM for sales managers.The paper aims at analysing some of the different analytics methods and tools which can be used for continuous improvement of CRM processes.This paper analyzes the concept of Customer Relationship Management (CRM). The literature reviews strengthen the notion that the increase of customer loyalty can be achieved through positive impact of CRM strategy. ojs2 has produced an error Message: WARNING: htmlspecialchars(): Invalid multibyte sequence in argument In file: D:\Sites\OJS_at_ line: 26 Stacktrace: File: (unknown) line (unknown) Function: PKPApplication-error Handler(2, "htmlspecialchars(): Invalid multibyte sequence in argument", "D:\Sites\OJS_at_ 26, Array(3)) File: D:\Sites\OJS_at_ 26 Function: htmlspecialchars("Olof Wahlberg, Christer Strandberg, Hkan Sundberg, Karl W.Sandberg", 3, "utf-8") File: D:\Sites\OJS_at_ php line 961 Function: smarty_modifier_escape("Olof Wahlberg, Christer Strandberg, Hkan Sundberg, Karl W.There is need for more research within the area of Operational CRM and Collaborative CRM. There is a need for research with a resource based view on CRM. There is a need for more research on CRM in SMEs, using a frame of reference that accounts for SME features.Originality/value The paper presents an image of the development of the CRM research field using an image of CRM that is well established, yet which has not been used in earlier literature reviews.A systematic literature has been conducted to achieve this goal.The results of the review highlight the most frequently considered CRM processes in the context of data analytics.

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