The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well.Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. Gordon, MBA, is Director of The MBA Admissions Studio ( a specialist admissions coaching and essay editing practice for MBA and executive MBA applicants.Every year, in every program, everyone graduates – other than in a few extreme cases where students have serious adjustment or disciplinary problems (and they are excluded early).
The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well.Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. Gordon, MBA, is Director of The MBA Admissions Studio ( a specialist admissions coaching and essay editing practice for MBA and executive MBA applicants.Tags: Writing A Business Plan OutlineI Love My Family Because EssaySouth Beach Toronto Condos For Sale On AssignmentIllustration Essay About SmokingOf Mice And Men Essay PromptsWrite An Essay About Reading Books
But anyone can do it Part of business school culture, one quickly learns, is that the MBA is not an academic degree.
Smart people are preferred, of course, but you will repeatedly hear how the most intelligent don’t always make the best managers and business leaders.
I hope to show you how to apply successfully to a top MBA program.
This book is about making a good application that will get you only so far into an exceptional one that will get you where you want to go.
But, of course, only a tiny percentage of applicants are admitted to competitive programs. Therefore, the MBA application is, for all practical purposes, the final exam.
Admission is the only hurdle between the candidate and a top MBA, and all the fast-track career good fortune it brings.Positioning: The act of selecting and defining the position (with reference to the competitive pool of applicants) that best promotes the applicant and his or her distinctiveness.Profiling: The act of understanding and defining an applicant’s personal and professional profile attributes.In fact, the better the school’s reputation, the less grades or exams seem to matter.If you were good enough to get in, you’re good enough, period.References: Professional testimonials concerning an applicant, required by the admissions committee.Signposting: The process of directing the reader’s expectations as to what will be forthcoming in an essay. Acknowledgements No book comes into being without considerable assistance from many outside sources. Admissions is the exam You can get an MBA a thousand ways, but graduates from the top twenty or so brand-name business schools start higher, progress faster and have more senior and interesting careers.This means that anyone (under 35, with respectable undergraduate results and a good professional record) has a realistic chance of getting into the finest business schools – provided they have the strategic and competitive understanding of what in their background is valuable to the admissions committee and the communications ability to make their case powerfully.Getting in is a little bit about pure intelligence and a lot about procedural and organizational smarts.MBA ADMISSIONS STRATEGY • • • • MBA ADMISSIONS STRATEGY FROM PROFILE BUILDING TO ESSAY WRITING A . G O R D O N • Turn a good application into a great application • Understand how admissions committees work, and what they want from you • Learn what to say, which essay to say it in, and how to say it well Expert advice about how to get into the best MBA and EMBA programmes in Europe and the US MBA Admissions Strategy MBA Admissions Strategy From proﬁle building to essay writing A. Gordon Open University Press Mc Graw-Hill Education Mc Graw-Hill House Shoppenhangers Road Maidenhead Berkshire England SL6 2QL email: [email protected] world wide web: and Two Penn Plaza, New York, NY 10121-2289, USA First published 2005 Copyright © A. Details of such licences (for reprographic reproduction) may be obtained from the Copyright Licensing Agency Ltd of 90 Tottenham Court Road, London W1T 4LP.A catalogue record of this book is available from the British Library ISBN-13: 978 0 5 ISBN-10: 0 3 Library of Congress Cataloging-in-Publication Data CIP data applied for Typeset by Refine Catch Limited, Bungay, Suffolk Printed in the UK by the Bath Press Contents Glossary Introduction SECTION ONE Strategy for the admissions process 1 2 3 4 Marketing to Adcom Attributes that count Strategy fundamentals What goes on after you hand in your application SECTION TWO Proﬁle-building tools and techniques 5 6 7 8 The profiling project Personal profile analysis Professional profile analysis Positioning, messaging and mapping SECTION THREE Essay management vii x 1 3 9 22 38 47 49 56 64 71 81 9 The MBA essay question archetypes 10 Mapping approaches 83 125 SECTION FOUR Writing tools and methods 131 11 12 13 14 133 148 156 166 Principles of better writing Idea discipline: outline and structure Writing a first draft Improving expression: word and sentence strategies vi CONTENTS Conclusion 177 Endnotes 180 Appendix: essay revision checklist 181 Index 185 Glossary Adcom (admissions committee): The committee that decides, on behalf of the MBA program, whether to accept, reject or waitlist a candidate.