The features and advantages need to be closely linked to the needs and requirements of the audience.
That means using each slide to tell the story set out by the key sales messages in your agenda slide – answering the question Why Change? by organising the content into sections to help justify the value proposition.
Not too many points to remember, few enough to remain persuasive.
If you need to convince your prospects to do things in a different way (Why change) and to do them with you (Why us) there are two approaches.
This benefit slide ought to be written to answer the key question around which the sales presentation revolves – Why Change? This helps in two ways – first, the advantages or benefits are stated early enough to be noticed, and second, the agenda is now audience-focused, not product focused.
Instead of using every advantage of benefit as an agenda with far too many parts, create a clear hierarchy, and divide your presentation into 3-5 sections.After looking at the challenges your prospect is (most likely) facing, you need to introduce the benefits of working with your company.The benefit slide ought to move from the end, to be used as an agenda that’s shown as we segue between sections.The penultimate slide in a typical sales presentation is called something like ‘benefits’ or ‘summary’, and attempts to describe what’s in it for the audience. Let’s turn this approach on its head with a more effective sales presentation outline: The introduction ought to build credibility – but the way to do that is by showing that you understand the prospect’s challenges, that actually the standard ways of meeting these challenges don’t work, and that the prospect may need to do things differently.Then, the introduction ought to shape the prospect’s way of seeing things so that when they think about the capabilities they are looking for, their thinking is aligned to your offering.Make sure to take a look at this thesis template so you can nail your thesis and finally get it over with.We are offering a 50% discount for all students with a verified .edu, available for up to 3 years after the initial activation.Some of these observations are surprisingly apt for sales presentations too...I did not think it was possible for an external team to get our message so quickly and accurately.Either use two sets of segue slides – the first looking at why change, and the second looking at why us; or, extend the introduction and look at why change in that section, and then only use a single set of segue slides to answer the question Why Us?The content that describes features in a typical sales presentation needs to be reworked to be effective.