Review Of Literature On Customer Preference

Review Of Literature On Customer Preference-72
The author further explains this by the fact Chinese tradition of taking care of young and old family members have long been developed and marriage is considered to be extremely important in Chinese tradition.This reflects in the findings of the study that the purchase of imported health food products made by a person for the people outside the family is declined significantly by both male and female Chinese after they get married.In the next stage, consumer searches information related to desired product or service (Schiffman and Kanuk, 2007).

Although the findings indicate that there is a weak relationship between the product packaging and brand experience.

However, it has been proven by the findings of the research that low-income consumers have greater brand experience from the purchase of ‘premium’ products when compared to their experience from purchasing ‘cheap’ brand products.

In a survey conducted in Star Hyper in the town of Canterville 250 respondents participated.

The findings of the research indicate that low-income consumers have more preferences towards premium packaging as this can also be re-used after the product has been consumed.

One of such studies of consumer buying behaviour has been conducted by Acebron et al (2000).

The aim of the study was to analyze the impact of previous experience on buying behaviour of fresh foods, particularly mussels.

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The topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied.

The author employed questionnaire method in order to reach the objectives of the research.

Analysis of five stages of consumer decision making process indicate that impact of family members on the consumer decision making process of purchasing imported health food products was significant.


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