Setting goals globally, initialize the attributes of increase in productivity, profit maximization, developing of networking partners, execution of developing the portfolio in drinking brand and for employee’s great place to work with the management of Coca Cola Company. Headquarters of Coca-Cola is situated in Atlanta, Georgia, United States.
The coca cola company is leading beverages industry in the corporate world.
Such dominance in the global market of Coca Cola Company reveals leader in the beverage industry.
The mission statement of the coca cola company reveals subsequent leadership characteristics in the beverage industry.
The company mission statements are as follows“To build value that makes difference and inspirational moments of happiness and optimism through brand positioning, refreshing the world mind in terms of spirit and body, and enhances the employee retention values to maximize overall shareholders considerations”The mission statement of the coca cola company indicates the characteristic of overall stakeholder’s values for the development of organizational committed values in essential and flexible manner.
The mission, vision and values indicate the organizational attributes that are serving to the community.
Increase in the competitive era, thriving business in the business environment entailed the major consolidations to achieve required aim and objectives.
Therefore, it is crucial to have focused on these issues (Mourdoukoutas, 2013)The remote factors are those who have the significant impact on the operations of the company and which are less in control of the Coca Cola Corporation.
It is thus quite important that the analysis of such factors must be performed in an effective manner.
Coca-Cola has more than 123,200 employees (Coca-colacompany.com, 2015)Although the Coca Cola Corporation is a leading brand in the beverages and its operations are going profitable, the key strategic challenges in external and operating business environment could pose significant threats to the market expansion and the status of the leading beverage brand in the world.
Changing political and economic situation, increasing competition and the globalization are some of the most robust challenges in that regard.