Further, the decision making process supported by the group (or group member) is more influential in the strategic adoption of the e-marketplace than the ability of the technology to deliver efficiency or transaction processing gains.
Six types of community group that influence organisational adoption of e-marketplace technology are identified. The use and perception of e-marketplaces: an institutional perspective. Standing (Ed.), Electronic markets: benefits, costs and risks (pp.
The research suggests that the influence of these groups within the organisation, the fit with organisational culture and strategic objectives can prevent or instigate change.
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This is a dissertation chapter example on E-Commerce topic: Electronic Commerce (e-commerce) is defined as the conduct of commerce in goods and services, with the assistance of telecommunications and telecommunications-based tools such as the Internet.
E-commerce is often used in a much broader sense, to mean essentially the same as “electronic business” (EB).
Context, mechanism and outcome patterns, identified in each case, are presented.
Building on economic market, institutional and network theories the research identifies organising vision theory and community discourse as explanations for organisational legitimation that can circumscribe the use of e-marketplace trading.